Company Profile

Equus Industries Limited - Company Profile

Equus Industries Limited is a private limited liability company (#120201) incorporated in Blenheim New Zealand in 1982.

The company commenced business, immediately after formation, as a manufacturer of specialist coating systems for commercial buildings.  This remains the main thrust of the operation to this day, with additional high quality complementary products introduced extending the range to encompass a full range of coating and waterproofing materials for all types of construction.

In addition to supplying the New Zealand market, Equus started exporting specialist lines from late 1983 to Australia, the South Pacific and South East Asia. More recently developing strong links with distributors in both Australia and South East Asia.

Since formation, growth has been steady and continuous at an average 15% annual compound rate.  The company now has a multi-million dollar turnover and is respected as a supplier of quality
protection materials to the construction industry.


Equus Industries manufactures and markets a wide range of high build waterproof finishes, textured coatings, and protective coatings under the brand names Chevaline, Traxx, Protexx, Thermexx and Equus. Our expertise is particularly in the areas of high build acrylic coatings and membranes, waterborne epoxies and high solids one and two component urethane coatings.

Considered the leading Australasian manufacturer in the area of liquid-applied acrylic roofing membranes, and single-component moisture-cure urethane coatings, Equus has established very close relationships with its principal raw material suppliers in these fields, and operates in the forefront of technology in these areas.

Our prime object has been to be able to supply all finishes and waterproofing materials required to protect buildings from sub-basement to roof levels.  Where the technology or manufacturing requirements are outside of our standard capabilities, we have secured distribution arrangements for appropriate products from leading manufacturers in their respective fields as noted under `Associated Partner Companies’ later in this profile.

Where appropriate, materials are covered under a Warranty system which is operated in conjunction with the Certified Applicator from the Equus Network who carries out the work on any particular

All products are manufactured under strict Quality Assurance standards monitored and controlled by our in-house laboratory. The Company has a TQM philosophy and is at present working within the parameters of an ISO9002 framework.


The company’s production facility, laboratory and Head Office are located on 1.2 hectares of land in the Riverlands Industrial Estate, Blenheim, New Zealand.

The production equipment is modern and standardised, and the plant has a capacity of up to 1.2 million litres of product per annum when operated on a single-shift basis.  There is considerable room for expansion of the facility to cope with all requirements in the foreseeable future.

Additionally, the Company operates stores in Auckland, Wellington and Christchurch, where basic stocks of commonly used products are held for immediate supply. The Company regards itself as a custom-formulator, rather than a manufacturer of conventional products, and stock holdings of standard products are rationalised for maximum stock turnover.

Technical representatives service both clients and Certified Applicators, working from offices associated with the stores in all areas.  Full technical back up to the sales staff is provided from the Head Office/Laboratory facility in Blenheim.


Equus Industries Limited is not directly involved in retail sales.  Distribution of Equus products is normally to Certified Applicators who are familiar with and trained in the use of the Equus range of products either in part, as Specialist Applicators for product ranges within the Network, or in total for major Applicators and those working in smaller centres.

A close relationship between Equus Certified Applicators and Equus Industries ensures that there is full co-operation on site between the Manufacturer’s Supervisory/Technical Staff, and the Applicator’s own staff.  Quality Assurance Programmes instituted by the Manufacturer are therefore meaningful, noting that programmes are generally written for individual contracts to take in all aspects of work on that particular contract.  This facet of the operation is controlled by the Company Compliance Manager.



The Company was founded in 1982 by Directors

Brian J Greenall BE (Chem), MNZIC, FTSC, AMIChemE
Managing Director

Marinus Wagenvoort BSc, MNZIC, ATSC
Technical Director

They were joined in 2006 by Directors

Rob Roxburgh
General Manager / Director

Nikki Brown
Financial and Administration Director

These Directors have all been associated with Equus for a number of years including time in Senior Management roles and bring youth, skills and vitality to ensure the continued strength of the organisation into the future. 

It should be noted that the Directors and senior technical representatives have amongst them over 170 years combined experience in the surface coatings and construction industries.



As mentioned previously, Equus Industries Limited has formed a firm association with a number of companies outside New Zealand. This ensures that we have the best possible products to fulfil market requirements, and meet our objective of availablility of all protective materials required on a project, which can then be sourced from one supplier, generally through one Approved Applicator.

These companies include:

SOPREMA N.V – Belgium
Unique quality torch-on roofing and tanking membranes and ancillary products.

Schomburg GMBH & Co KG – Germany
Cementitious waterproofing, adhesives and ancillary products.

Recticel Insulation – Belgium
Polyisocyanurate foam building insulation products.

RPM – Belgium/Alteco – Belgium/Germany
MMA and PUMMA flooring and waterproofing systems.

Tremco CPG Australia Pty Ltd
Sealant products 

Danosa– Spain
APP torch on Membranes, Self-adhesive membranes, sound Insulation and associated materials.

Keimfarben GMBH & CO KG – Germany
Silicate paints and plasters.

Sealboss Concrete solutions- USA
Polyurethane and Epoxy injections systems

In all cases, Equus Industries Limited has the distribution rights for the New Zealand Market.